Michael Hinrichs has 20 years of experience in corporate communications, external affairs, media relations and issues management. His career has focused on permitting multi-billion dollar energy projects, developing emerging brands, positioning companies or products for public launch, and managing crisis communications. Michael joined NXTClean in 2021 to oversee corporate communications and external affairs.
As a career public affairs specialists, Hinrichs has represented global players like Shell, Shell Hydrogen, General Motors EV, Sempra Utilities, Wartsila and Woodside Energy. In 2008, he co-founded the LA Sustainability Collaborative to advance research in smart growth policies. The non-profit realized success quickly and was absorbed into the world-renown UCLA Luskin Institute.